Mobile Building Personal Connection and Conversion with an Unlikely Medium…SMS AIT News Desk Sep 19, 2019 VuPulse Launches Vu SMS, the Industry’s First Marketing Solution to Reach Live TV Viewers and Drive Live Tune-In on Mobile Forget lame 0.1% open…
Guest Authors Enough About Blockchain Can’t Scale for Digital Advertising Sam Kim Sep 12, 2019 Everybody in the Advertising Technology community has heard at least one person say some version of: “Blockchain can’t scale for Digital Advertising.”…
News Goodway Group Appoints Paul Frampton President of Europe for Launch of Control v. Exposed AIT News Desk Sep 10, 2019 Control v. Exposed (CvE) announces its European launch with the appointment of Paul Frampton, formerly Havas Media Group UK & Ireland CEO, as…
News Frankly Harnesses the Power of First Party Data AIT News Desk Sep 9, 2019 Frankly Inc., a multiplatform engagement, monetization and data company, recently announced the expansion of its first party data network through a…
News Team Velocity Announces New Partnership with Audi North America AIT News Desk Sep 6, 2019 Team Velocity's Extensive Suite of Premium Digital Advertising Services Are Now Co-Op Eligible Through the Audi Partner Program. Team Velocity…
Guest Authors From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech Max Kantelia Sep 4, 2019 The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following…
News Bombora and LiveRamp Partnership Signals New ERA for SMB Digital Advertising AIT News Desk Aug 28, 2019 B2B Marketing Can Now Reach Exclusive SMB Audiences with Breakthrough Targeting Solution LiveRamp , the trusted platform for accessible and…
News Undertone Names Daniel Aks as President AIT News Desk Aug 28, 2019 Proven Leader with Broad Managerial Expertise Steps down from Perion’s Board and Assumes Leadership Role with Undertone to Boost Its Cross-Platform…
AIT MegaMind AiThority Interview with Robin Bordoli, President at RollWorks Sudipto Ghosh Aug 26, 2019 Know My Company Tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics. Before joining RollWorks, I…
News Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand AIT News Desk Aug 13, 2019 More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A new survey of US…