Analytics Latest Retail Survey Reveals E-commerce Biggest Channel for Global Health and Beauty Sales AiT Analyst Aug 11, 2021 The health, beauty and personal care category refers to a range of relevant product categories including OTC (over the counter) and prescription…
Martech Adobe Adds More Personalized Features to its CDP and Analytics Offerings Sudipto Ghosh Jun 30, 2021 Specifically built for retailers, new features in the Experience Cloud include Experience Platform Segment Match to help users prepare for peak sales…
Martech Three Ways to Boost E-commerce Revenue with Email Automation Shellie Vornhagen Apr 5, 2021 The onset of the COVID-19 pandemic has more people shopping online. In the third quarter of 2020, adjusted U.S. retail e-commerce sales amounted to…
Technology Amazon Snags Indian E-commerce Startup ‘Perpule’ to Raise the Bar of Shopping Experience Sudipto Ghosh Mar 31, 2021 The world's most renowned e-commerce company Amazon has acquired Indian e-commerce company 'Perpule'. An Indian daily first reported the acquisition…
AIT Featured Posts Shoppable Social Media is the Future of E-commerce Sudipto Ghosh Mar 30, 2021 The e-commerce industry is one of the fastest-growing marketplaces, bustling with new funding and M&A news. Social Commerce is enabling e-commerce…
Data Management Taking a Qualitative Approach to a Data-Driven Market Nate Burke Feb 18, 2021 While digital transformation is proving to have many benefits for businesses, what is perhaps the most significant, is the vast amount of data there…
Urban Mobility Connected Packaging: A New Era of Smart Products Robert Lockyer Jan 20, 2021 We have entered the fascinating era of 'Connected Packaging.' These days, smart can be added to the front of just about everything. And…
Guest Authors Web Localization for Marketers: Automatic vs Machine vs People Augustin Prot Dec 17, 2020 Cross border e-commerce is booming. Even back in 2016 a global Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer…
Machine Learning Is COVID-19 Crisis Set to Drive E-Commerce Data Revolution? Julius Cerniauskas Oct 26, 2020 One of the biggest outcomes of the COVID-19 crisis is the demand for an e-commerce data revolution that is pushing Ethical web scraping needs among…