Martech 5 Email Marketing Trends to Boost Marketing Strategy Maria Dahlqvist Canton Jul 1, 2021 In 2020, it was estimated that 306 billion emails were sent and received each day worldwide. It’s anticipated this figure will continue to increase…
Analytics The Disconnect Between Email and Wider Marketing Teams Sam Holding Jun 20, 2021 It is estimated that around 80% of businesses use email as their primary communication tool, especially when it comes to external communications.…
Martech Pathwire Announces Acquisition Of Email Optimization Platform Email On Acid AIT News Desk Jun 10, 2021 Email On Acid Expands Pathwire's Email Offering With Industry-leading Pre-deployment Tools, Furthers Company’s Mission To Become Most…
Martech Salesforce Launches AI-Powered Einstein Relationship Insights (ERI) Sudipto Ghosh Jun 9, 2021 Salesforce has launched Einstein Relationship Insights (ERI), an AI-powered virtual assistant. This virtual assistant skims through the digital space…
Martech GetResponse Launches AI-Driven Website Builder AIT News Desk May 27, 2021 This code-free website builder provides ready-to-use templates alongside a complete suite of online marketing tools. GetResponse, a complete online…
Business Intelligence The Case for Opting Out of Marketing Campaigns Val Geisler May 5, 2021 When my mom was in the hospital, I witnessed my father pulling a U-turn on an exit ramp because he took the wrong exit on the way home one night. It…
Martech Yotpo Announces Yotpo Loyalty for Marketing Cloud on Salesforce AppExchange, the World’s… AIT News Desk May 4, 2021 Users can now benefit from a loyalty-driven email marketing strategy Yotpo, an eCommerce marketing platform, today announced it has launched Yotpo…
Martech AiThority Interview with Meyar Sheik, President and Chief Commerce Officer at Kibo Sudipto Ghosh Apr 7, 2021 Please tell us about the role and the team / technology you handle at Kibo. As president and chief commerce officer, I provide product and…
Martech Three Ways to Boost E-commerce Revenue with Email Automation Shellie Vornhagen Apr 5, 2021 The onset of the COVID-19 pandemic has more people shopping online. In the third quarter of 2020, adjusted U.S. retail e-commerce sales amounted to…
Analytics SparkPost Names Michelle Byrd Chief People Officer AIT News Desk Mar 26, 2021 Focus on Accelerated Talent Development and Acquisition and Global Workforce Operations Following Significant Growth Investment SparkPost, the…