First-party data

The conversation around third-party cookies, digital IDs, Universal ID2.0, and other potential solutions is a hot topic in ad measurement. Protecting…

A new report from Organic reveals only 18% of marketers believe they are very successful at implementing personalization.

The massive increase in mobile app use and customer loyalty programs over the past year is remarkable — and it’s something all businesses should take…

In the last 3 years, we have seen different ways organizations trying to meet GDPR guidelines, and often losing the way due to political and regional…

We’re about to fly into the identity storm that will have a major impact on how we market to consumers. If this was a TV weather report, the retail…

Intent IQ, a next-generation identity resolution leader, has partnered with HUS Digital, a leading data management provider, enabling retailers to tap…

Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret that convolution and an overall lack of…

Findings from a Phrasee survey reveal enterprise marketers' challenges creating impactful language in the current climate Phrasee, the world leader…

New Product Enables Marketers to Easily Link Their Data with Nielsen Data for Efficient Media Planning and Data-Driven Linear Campaigns Nielsen, a…