Frameplay

More industry veterans move to in-game advertising as the channel proves significant growth opportunity Frameplay, the award-winning, global…

GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising,…

Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay GumGum, a contextual-first,…

Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience GumGum,…

Frameplay, the global leader in enabling intrinsic in-game advertising, announced the first-to-market attention metric called Intrinsic Time-in-View.…

In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators Comscore, a trusted partner for planning,…