Browsing Tag

Frameplay

Sandy Shanman and Former Google Engineering Executive Vishal Arora Join Frameplay’s Executive…

AIT News Desk Dec 13, 2023

More industry veterans move to in-game advertising as the channel proves significant growth opportunity Frameplay, the award-winning, global…

Technology

Leading US Brand Johnsonville Announced Results of First Intrinsic In-Game Ad Campaign with GumGum…

AIT Staff Writer Nov 30, 2022

GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising,…

Native and Programmatic Advertising

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad…

AIT Staff Writer Nov 16, 2022

Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay GumGum, a contextual-first,…

Native and Programmatic Advertising

GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements

AIT Staff Writer Jun 14, 2022

Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience GumGum,…

Native and Programmatic Advertising

Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with…

AIT News Desk Apr 5, 2022

Frameplay, the global leader in enabling intrinsic in-game advertising, announced the first-to-market attention metric called Intrinsic Time-in-View.…

Native and Programmatic Advertising

Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game…

AIT News Desk Jan 12, 2021

In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators Comscore, a trusted partner for planning,…