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My first post in this series covered what marketers and sales leaders need to know about the four main phases of building predictive models. The…

Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at…

Artificial intelligence (AI) is generating a huge buzz right now, with promises to do things like answering our emails for us and handling customer…

Roy Russell, CEO of Ascertus Limited, highlights the top three technology trends in the legal sector in 2018 The Shift From Optimistic to Pessimistic…

It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely recognized for the individuals…

As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to paint a…

The apparel market is one of the largest in existence, accounting for 2 percent of the world’s GDP, and valued at roughly $3 trillion. Every year,…

Retail marketing is an extraordinarily intricate combination of art and science. Building a brand requires a powerful vision that connects with as…

When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to transform the global…

Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business and personal lives…