Guest Authors

It has been exciting, and fascinating, to watch as the advertising industry evolves in the face widespread innovation. The biggest, and probably…

With the latest developments in mobile connectivity, the number of people using mobile apps and the number of uses for smartphones is increasing every…

AI on Social Media may seem intimidating and enigmatic, but for marketers, it really points to one major opportunity: Data. Artificial Intelligence…

Content collaboration remains a relatively new process following the advent of cloud computing and storage. While for years, we have heard about…

Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do…

Automation is already here. At times, it feels as if we’re in a real-life version of the parable of the frog and the boiling water: automation has…

For artificial intelligence (AI) to enjoy continued success and uninterrupted investment, it should be less academic and more practical, less esoteric…

Blockchain applications for marketing have officially arrived. Blockchain technology has the potential to clean up significant inefficiencies in…

Retail spaces are in a state of significant commercial need to draw more customers into their brick and mortar stores. The UK’s high streets suffered…

In April, all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook’s biggest sin is, in fact, …