Guest Authors Is AI-Enabled ‘Marketing to Things’ the Future? Yaagneshwaran Ganesh Jan 31, 2018 In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To a marketer, this means –…
Guest Authors How will AI Feed Account Based Marketing? Stuart Newton Jan 30, 2018 Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts. ABM…
Guest Authors When Will Bots Have Their ‘Mobile Moment’? Ben Lamm Jan 30, 2018 In 2017, we finally began to see chatbots break into more mainstream usage among consumers. There are a number of factors propelling this usage,…
Guest Authors AI-Powered ‘Intelligent’ Marketing Will Keep It Real Tricia Heinrich Jan 29, 2018 Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late…
Guest Authors There Can Be No Denying: Bots are Now Marketers Beerud Sheth Jan 29, 2018 With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be…
Guest Authors Effectively Incorporating AI Into Marketing and Sales Yaagneshwaran Ganesh Jan 26, 2018 As a martech enthusiast, I can vouch that there are hardly any marketers or sales professionals today, who are not incorporating…
Guest Authors How to Find the Right AI Platform for B2B Marketing and Sales Success Debora Holstein Jan 26, 2018 A report by technology research firm Nucleus Research provides compelling new evidence of the power of Artificial Intelligence (AI)-assisted…
Guest Authors Separating The Fake From The Factual – Why AI Is Revolutionizing Marketing? Alexander Boykov Jan 25, 2018 AI and machine learning are dominating technology conversations and investments across multiple sectors. In conjunction with automation, these two…
Guest Authors Be The Agency Companies Lean On To Power IoT Driven Marketing Customization Jerelle Gainey Jan 25, 2018 If you think you’re drowning in data now, just wait. The pool is about to get a lot deeper. The much anticipated Internet of Things is here and…
Guest Authors Employee Or Robot? Sage Jan 25, 2018 5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and…