marketing attribution

Hi, Matt, welcome to Interview Series. Please tell us a little bit about your journey in the CX industry. How did you start at Merkle? I joined…

RealPage, the industry leader in SaaS-based Property Management Solutions, announced that they have selected Wallaroo Labs as their applied AI…

New analysis has ben found to enable marketers to distinguish and demonstrate the sales lift for recency (recent) vs. iterative (repeat) advertising…

Why is Deep Learning so useful in terms of digital video campaigns? A major consumer trend over the past few years has been unprecedented growth in…

The world's largest networking platform for professionals, LinkedIn is all set to acquire an Israeli startup Oribi. Oribi provides a no-code marketing…

Partnership Connects Attribution with Pre-market Audio Creative Measurement for ‘Full-Flight’ Performance Analysis of Podcast, Radio and TV Campaigns…

Tell us about your role at Pernix and the technology that you’ve brought to the market. As the General Manager at Pernix, I have a unique vantage…

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing…