Marketing Campaigns

Social media marketing trends are a powerful tool for any business looking to make the most of digital marketing. Understanding the online market is…

Known as Data Variables, the tool allows marketers to choose from a list of pre-defined, customer-centric data points when creating and sending…

Open Text has announced the launch of OpenText Experience CDP, a powerful medium to deliver an effective personalization at scale. In the modern era…

Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced completion of its latest 2Q…

Senior Vice President and Chief Marketing Officer Penny Baldwin to Serve in an Advisory Role Until her Retirement at the End of 2021  Qualcomm…

When it comes to marketing the stakes are high, and too many campaigns cost too much and deliver too little. That issue is particularly acute when it…

Not long ago, artificial intelligence (AI) seemed like part of some distant, cyborgian future. Now, everywhere you turn, AI is shaping the way we…

Real Estate Marketing is slightly different from the conventional marketing industry. Real estate buyers could be one-time buyers and, therefore, they…

In this article, learn how Telecom APIs unlock the opportunity for companies to scale and build resiliency in 2021. With the long road of economic…

Study analyzed trends from 264 million visits to 44,000 landing pages that culminated in over 33 million conversions Unbounce, the global…