marketing data

eyezon, a leading social shopping platform that connects, in real time, e-commerce shoppers with retail sales agents, friends, family and even product…

As the world continues to grapple with the fallout of the Covid-19 pandemic and consumers move — and stay — online, so too are brands scrambling to…

Only 40% feel their audience building and targeting capability is strong 54% of C-suite respondents recognise manual data wrangling as a significant…

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford Sales and marketing are the ultimate revenue-generating…

AnalyticsIQ, a leading provider of predictive marketing data, announced the availability of individual-level marketing data on AWS Data Exchange, a…

When targeting B2B businesses, how often have you been told to remember that there are human beings with varied interests behind every business? The…

The single most important aspect of digital marketing in today’s world is analytics. As a marketer, having data that shows how your campaign performed…

Analytics in digital has turned the business of marketing on its head. Earlier, it was difficult for a marketer to tie a conversion directly to an…

The advertising world has waited with bated breath to understand how iPhone users will respond to an opt-in approach to data tracking. The results are…

AI can be a powerful tool to improve efficiencies, boost productivity, increase revenues, & lower costs from Marketing Tech (martech) stack.