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Eyezon Expands Product Ecosystem to Bring in Better Analytics for E-commerce Shopping Trends

Multiple new features will create a completely touchpoint-agnostic live shopping experience for any scenario

eyezon, a leading social shopping platform that connects, in real time, e-commerce shoppers with retail sales agents, friends, family and even product and category experts, via live streaming sessions, is expanding its entire product ecosystem. Currently, eyezon serves leading brands such as Panasonic, De’Longhi, Karcher, Adidas, VW, BMW and Mini.  

These new features include:  see live, eyezon ads, eyezon showrooms, eyezon broadcast and live analytics.  

Dragorad Knezi, CEO and co-founder, eyezon
Dragorad Knezi, CEO and co-founder, eyezon, and Maria Tikhonova

The combination of see live, ads and showrooms will enable any client to introduce a completely touchpoint-agnostic live shopping experience for any scenario. This can be a simple product page button or an engagement in an offline or online advertisement format including social networks like Instagram. eyezon broadcast will help bridge wide-audience streaming with personal live sessions, thus increasing efficiency of the whole funnel.

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Dragorad Knezi, CEO and co-founder, eyezon, says:  “A variety of hidden opportunities to grow brand and business value are addressed with this set of products and its various combinations.  Personal live-shopping sessions can be implemented with existing showroom consultants or done through a completely turn-key “darkstore” approach with all infrastructure, personnel and training provided by eyezon.  All of this is supported by an extensive analytics solution that enables clients to take precise decisions on their online retail side of business or even adjust marketing campaigns on the fly.”

Pedro Guimarães, Head of Business Development, eyezon, adds: “If a client needs support, eyezon’s customer success and analytics team can be engaged via the eyezon livetrack program which helps them maximize their return from live-shopping.  Later in the year, eyezon will contact recent buyers to help prospective buyers with their product choice via its peer-to-peer review solution, basically making the clients’ audience work for them.”

Currently, eyezon’s livestream on-demand technology turns eyeing into buying, allowing brands to interact with their consumers online as if they were shopping in a physical store.  

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