Analytics AiThority Interview with Rebecca Szew, EVP, Research & Insight at GBK Collective Sudipto Ghosh Apr 11, 2021 Hi Rebecca, please tell us about your current role and the team. What types of problems is GBK Collective solving for clients? I’ve always loved…
AIT Featured Posts Latest Contentsquare Report: Nearly Half (45%) of All Online Content Goes Unseen Sudipto Ghosh Apr 7, 2021 Content is king -- but are you actually making an effort to get your content to your audience on the right platform at the right time. Almost half…
Reviews Higher Logic Introduces World’s First Community Engagement Platform Built To Scale AIT News Desk Apr 7, 2021 Higher Logic announced today the release of a set of community products aimed at companies who wish to build, retain, and grow a loyal base of happy,…
Martech How Marketers Can Truly Embrace AI and Maximize Its Benefits Fernando Wey Apr 1, 2021 One of the biggest challenges that marketers are facing today and struggling with is the massive amount of data that we see in our line of work, day…
Martech Advice From Women Tech Execs to Women on the Rise Sara Spivey Mar 25, 2021 I’ve got a great idea to celebrate Women’s History Month: Let’s stop amplifying the antiquated notion of technology as a male-dominated field. It…
Martech How to Leverage Value Across the Customer Journey – And Win Jim Berryhill Mar 17, 2021 Whether your organization is facing budget pressures, or travel limitations have made building customer relationships more difficult, most companies…
Martech Stakeholder Perception vs Consumer Perception: What are You Missing? Matthew Hayes Mar 12, 2021 In order for brands and businesses to succeed, they need to understand how stakeholder perception and consumer perception are so heavily linked, and…
Analytics Alteryx Partners with Adobe to Advance Marketing Insights and Accelerate Business Outcomes with… AIT News Desk Oct 20, 2020 New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click…
Guest Authors Channeling the Flow of Data Through an Organization to Gain Better Marketing Insights Jason Lark Feb 20, 2020 Data forms a cornerstone of every modern business, but too much data can easily get out of hand. As Marketing has moved online, the number of sources…
Hot Startups LinkedIn Announces New Centralized Hub for Actionable Marketing Insights Sudipto Ghosh Aug 23, 2019 LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is…