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Browsing Tag

marketing mix

Martech

Neustar Announces Strategic Partnership with Catalina to Enable CPG Brands to Maximize Return on Ad…

AIT News Desk Apr 6, 2022

Catalina’s Unparalleled, Real-Time Shopper Intelligence with Neustar’s Optimizer Platform to Deliver Improved Marketing Insights and Outcomes for CPG…

Martech

Can Paid Media Be Your Company’s Secret Marketing Weapon?

Chris Perry Dec 9, 2021

With scores of channels, hundreds of tech solutions and a seemingly infinite amount of different approaches - the world of marketing has never been…

Native and Programmatic Advertising

Small Business Owners See Value of Digital Advertising But Don’t Always Use It Effectively, Says New…

AIT News Desk Sep 13, 2021

Marketing Software Leader Ripl Offers Coaching and Content Small businesses in the U.S. are increasingly integrating digital advertising into their…