Marketing Trends

In the rapidly evolving world of ad tech, upcoming trends play a big part since marketers and brands plan their upcoming digital campaigns with the…

Experiences are at the heart of the human condition, and in the business world, not only contribute to how consumers perceive a brand, but…

Personalization matters more than ever, with the pandemic-driven tsunami of e-commerce adoption raising consumer expectations to previously unseen…

Collabstr, a leading influencer marketplace, announces the release of the 2022 Influencer Marketing Report: Everything You Need to Know About…

Looking to implement AI in your business but aren’t sure if it’s right for you? Here are four practical applications in various fields where AI can…

imo Ads, a global mobile marketing platform that provides comprehensive branding and performance solutions for businesses located in the MENA region,…

Amazon Prime Day is just a few hours away. On 21 and 22 June, e-commerce merchants would be hoping to make the biggest sales event of 2021 swing their…

According to the latest Mapp survey, the lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of…

Video was supposed to be the savior of the digital publishing industry. It still can be, just not in the way we all expected. Instead of piles of…

Artificial Intelligence or AI is everywhere. In e-commerce and digital marketing in particular, it’s likely you’re using AI to support your…