Martech insights

Some of the most iconic songs, phrases or fashion trends have been born on TikTok. Although only recently out of the social media stable, it has…

Today, the global influencer market is worth a record $13.8 billion and is set to reach a staggering $84.89 billion by 2028. Furthermore, 86% of…

This article features insights on some of the biggest trends in the online marketing and advertising practices.

Predictions series 2022: Marketers will focus more on nurturing customer relationships, similar to the way you would with your spouse, says Act-On…

When the COVID-19 pandemic triggered lockdowns nearly two years ago, few industries experienced a bigger boom than eCommerce. As consumers socially…

Today's Predictions Series 2022 Interview Features Two Highly-renowned Martech Experts, Anders Lithner, CEO, Brand Metrics and Alessio Fattore,…

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford Sales and marketing are the ultimate revenue-generating…

Leading SF-based SaaS platform UserTesting has announced the launch of its initial public offering (IPO) of 14,169,407 shares of common stock.…

Understanding the users and their journey is at the very heart of effective marketing in today’s digital world. Imagine from a fisherman’s…

Building a marketing strategy that pivots on customer centricity has emerged as the top requirement from any Marketing function. Deloitte's latest…