martech

In this new era of digital innovation, marketers must focus their strategies on the digital marketplace and find the right tools to make the greatest…

The New York Times’ “Sketch Guy” columnist will offer advisors access to utilize his memorable visuals in their marketing content Snappy Kraken,…

The concept of Customer experience management (CEM or CXM) has undergone a massive transformation in the recent years. We use Bernd Schmitt's…

With this acquisition, Snappy Kraken will significantly grow market share while simultaneously expanding its capabilities for serving advisors…

Marketers and media owners are bracing themselves for a cookie-less world with first-party data initiatives. Reaching potential customers with lesser…

A strategic marketer's principle objective is to recognize patterns, coalesce, and structure a multitude of rapidly emerging trends into a framework…

Of all the tools marketers have at their disposal, a video marketing strategy is perhaps the most effective and the most misunderstood. It is ideally…

A new report has found consumers remain online post-pandemic as older generations get in on the action while e-movie and online TV subscription…

New Clevertouch Marketing survey reveals that marketers are on average overwhelmed by the marketing technology at their disposal.  40% of…

Emails have long been the dominant channel of business communication, and with more companies embracing the flexibility of remote working, digital…