Data Management Conviva Teams With Experian To Expand Audience Measurement Capabilities For Streaming Publishers AIT News Desk Dec 7, 2021 The Combination of Conviva’s Census-Level Data and Experian’s Demographic Data Gives Publishers the Deep Audience Insights Advertisers and Marketers…
Martech Industry-First: Singular Launches Singular Private Cloud For Marketing Measurement AIT News Desk Dec 6, 2021 Singular is launching Singular Private Cloud for marketing measurement to give major mobile brands complete control over their growth stack, marketing…
Martech Influencer Marketing Commandeers Budget, But ROI Understanding and Measurement Is Tracking Way… AIT News Desk Jul 2, 2021 In their latest survey-led report, 'Measuring the Effectiveness and ROI of Influencer Marketing', talent marketing platform Influencer Intelligence …
IoT Drive Time Metrics Awarded Patent For Vehicle Media Measurement And Analysis AIT News Desk Jan 4, 2019 Drive Time Metrics, Inc. ("DTM") announces the issuance of US Patent No. 10165070, relating to the collection, measurement and analysis of in-vehicle…