Shopsense AI Partners with Magnite to Launch Retail Programmatic Advertising
Shopsense AI and adtech solutions provider Magnite have joined hands to launch programmatic advertising across Shopsense's existing retail media…
Browsing Tag
mobile advertising
The Ad Waste Buckets: A Nuanced Approach To Defining And Measuring Ad Waste
Research suggests that up to 43% of digital ad spend goes to waste in some markets, with several global estimates putting ad waste…
InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges
Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability
InMobi, a leading provider of content, monetisation…
Adludio Raises £2Million to Build on Rapid Us Growth and Launch New Platform
Having expanded in the US by 50% in 2022, the latest round of funding will enable Adludio to capitalize on this growth as well as launch its new fully…
Pixalate Finds 1.8MM+ ‘Abandoned’ Mobile Apps in Google and Apple Stores In Q4 2022
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the…
Marketing the Dip
Things are about to get very “interesting” in mobile marketing. Between the continued fall-out from industry-wide moves towards privacy, the coming…
AppsFlyer Survey Finds 98% of Brands Believe that Connected TV Advertising will be Bigger than…
Brands are planning to increase their Connected TV advertising budget by 44% in 2023 in order to tap into growing consumer adoption…
Google Ads and Meta Ads Continues to Dominate Remarketing Index Despite Apple’s Privacy Changes:…
AppsFlyer the global attribution leader released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The…
Consider Your DOOH Buying Methods Wisely: Direct Sales vs. Programmatic Buying
As the restrictions imposed by COVID-19 have lifted and crowds once again return to shopping centers, airports and other public spaces, more…
How 3D Advertising Can Benefit E-commerce Brands
3D Advertising could be a game-changer in the web3.0 era where consumers' tolerance for ads is near rock bottom. Almost nine out of 10 say they…
