Machine Learning An Intersection of AI and Creativity – Producing Real Mobile-user Engagement Paul Coggins Jul 15, 2022 The digital advertising industry has found itself facing challenges over the past two to three years. As a result of the depreciation of third-party…
Mobile New Data From Adjust Shows Record In-App Revenue Months For Fintech, E-commerce and Gaming in 2021 AIT News Desk Apr 14, 2022 Adjust's Mobile App Trends Report shows iOS 14.5+ industry-wide opt-in rates hit 25%, and 30% for gaming Adjust, a global mobile marketing analytics…
Martech Upstream To Showcase How To Build Up Your E-shop Audience & Drive Your Revenues At Vtex Day… AIT News Desk Apr 11, 2022 Visit Upstream’s booth no. 12 at VTEX DAY 2022 to find out how marketing automation via combined on-site campaigns & triggered messaging can turn…
Analytics Adjust Launches Advanced Analytics Solution to Drive Smarter, Faster Marketing Decisions For Mobile… AIT News Desk Apr 5, 2022 Adjust Datascape empowers app marketers with time-saving reporting, visualization, and analysis tools across all data sources, on one screen Mobile…
Martech Customer ‘retargeting’ on Mobile Driving 100x Increase in Sales AIT News Desk Mar 18, 2022 ‘Retargeting’ a consumer via mobile that has already interacted with a brand is more than ten times more likely to result in an order or other…
Mobile Customer ‘Retargeting’ on Mobile Driving 100x Increase in Sales, Reveals New Upstream Data AIT News Desk Mar 17, 2022 Automated retargeting via mobile can drive campaign efficiencies while guarding against spam ‘Retargeting’ a consumer via mobile that has already…
Martech Singapore’s Public Sector Heavily Banks on Instagram for Digital Conversations Sudipto Ghosh Mar 10, 2022 In the early 2000s, an email or an SMS would be considered the most sophisticated form of digital conversation. Fast track to 2022, not much has…
Martech Navigate to Captivate – Overcoming the Noise of Robocalling Clayton LiaBraaten Feb 17, 2022 One of the most topical and truly unifying issues in public discourse is the preponderance of robocalls and robotexts. While not all communications…
Martech Upstream Teams up With Socital to Fuse Mobile Marketing Automation With E-commerce Martech AIT News Desk Feb 3, 2022 Leading mobile marketing automation platform Upstream has entered into a strategic agreement with e-commerce martech provider Socital that will see…
Martech MarTech Startup Mobiz Raises $4 Million to Expand Personalized SMS Marketing AIT News Desk Nov 23, 2021 Mobiz, a start-up that dynamically integrates hyper-personalization into mobile marketing, announces a raise of $4 million in its pre-series A funding…