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MarTech Startup Mobiz Raises $4 Million to Expand Personalized SMS Marketing

Mobiz, a start-up that dynamically integrates hyper-personalization into mobile marketing, announces a raise of $4 million in its pre-series A funding round. With lead investments from HAVAÍC and Futuregrowth Asset Management, and participation from Launch Africa, Allan Gray E-Squared Ventures, CapaciTech, and Endeavor’s Harvest Fund.

The newly raised capital will allow South African-founded Mobiz to bring its self-service product to the U.S. In its home market, the company won leading brands including Experian, Hisense, MultiChoice, and New Balance, helping them implement high-impact, personalized, mobile marketing programs at scale.

PREDICTIONS-SERIES-2022

The U.S. market for SMS is projected to reach $12.5 billion dollars by 2025 according to Grandview Research and is expected to register a CAGR of 20.3% from 2019 to 2025. This projected growth of SMS marketing combined with data-led personalization, puts the Mobiz product in a prime position to supercharge mobile marketing for businesses of all sizes.

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“We have found it a pleasure to work with Greg Chen and his team, and Mobiz should continue to deliver superior returns for its investors with its unique tech offering.” says Grant Rock, a partner at HAVAÍC.

Mobiz’ Unique Approach to SMS Marketing

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“With an easy-to-use marketing platform, anyone at any skill level can build and send professional and impactful digital marketing campaigns to thousands of customers in a few clicks.” Says Amrish Narrandes, Head of Unlisted Equity Transactions at Futuregrowth.

Through hyper-personalized mobile landing pages delivered by SMS, Mobiz allows businesses to leverage first-party customer data and dynamically display highly relevant content such as product recommendations, customer-unique discounts and deals, and billing. This dynamic and instant customization improves conversions, results, sales, and engagement rates.

“Effective use of first-party data is a key element that sets marketing campaigns apart, opening countless personalization and retargeting opportunities that lead to more effective campaigns and results.” Said Greg Chen Mobiz founder and CEO.

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Mobiz has been recognized both in Africa and around the world. In April 2021, Mobiz was featured as a marketing technology start-up to watch by Baobab Insights, a platform focused on Africa’s Venture Capital Markets. Mobiz also participated in a leading Silicon Valley B2B accelerator, The Alchemist Accelerator, an acclaimed program rated as one of the best start-up accelerators by Forbes.

“We now have the opportunity to expand further and evolve our business model on a global scale while continuing to build a product that addresses real customer needs,” said Chen.

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[To share your insights with us, please write to sghosh@martechseries.com]

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