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Whatslly Raises $11 Million Seed Funding to Transform Customer Relationships Over Popular Instant Messaging Channels

The company is the first to bring enterprise-grade Conversational Sales solutions to messaging channels enabling personalization and improved customer relationships. The round is led by Zeev Ventures with participation by Sergio Fogel, base partners, and GTMfund

Whatslly, the Conversational Sales platform that facilitates powerful one on one customer engagement over instant messaging channels, announced an $11M financing round. The funding will enable the expansion of its services and more businesses to connect over new direct-to-customer channels. The seed funding is led by early-stage venture fund Zeev Ventures and includes participation by Latin American internet entrepreneur Sergio Fogel, base partners, and GTMfund.

Instant messaging keeps growing rapidly, and more customer-facing interactions are taking place via WhatsApp. That is a major pain point for companies, as a large portion of customer-facing interactions happens outside the reach of CRM systems. Sales reps are expected to manually input information to the CRM in the best case scenario instead of focusing on closing deals. Whatslly bridges the gap between companies and customers with a no-code plug-and-play solution that enables companies to track interactions with customers and surface the right insights at the right time. The platform’s AI-backed data processing features ensure a personalized customer experience that is more effective and fully compliant for enterprise use.

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Whatslly was founded in late 2019 by tech entrepreneurs Yanir Calisar (Tel-Aviv, Israel) and Deborah Palacios Wanzo (São Paulo, Brazil). The two of the founders never met in person due to the pandemic and relied, somewhat ironically, on popular messaging platforms to communicate. Whatslly has grown ten-fold in YoY revenue, with more than 70 paying customers and users in 35 countries – including Volkswagen, Subaru, Telefonica, XP Investimentos, Edenred, and Great Place to Work. Launched on Salesforce’s AppExchange in 2020, Whatslly has already helped enable the growth of countless startups and provided an effective platform to stay connected with customers now and in an increasingly connected post-pandemic world.

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“We saw the opportunity of connecting to customers on WhatsApp early and developed a platform to solve a critical pain point for businesses the world over,” said Whatslly Co-founder and CEO Yanir Calisar. “Raising this round from a top-notch set of investors, including Oren Zeev, who has taken nearly a dozen companies to unicorn status, is a massive validation of our vision and potential. This investment will allow us to continue our rapid expansion, build on our first-mover advantage, and most importantly, continue building the most all-inclusive conversational sales platform to date.”

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“The disconnect between the universal popularity of WhatsApp and its utilization by businesses as a customer channel is really astounding,” said Oren Zeev, Founding Partner at Zeev Ventures. “Whatslly is the first comprehensive platform to bridge the gap, enabling businesses to utilize the same powerful Conversational Sales features they rely on daily across social. This will be the next big development in terms of customer relationships and is a win-win for customers and businesses alike.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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