native advertising

In the mid-1990s, third-party cookies became a popular tool among digital marketers. Although originally designed to recognize a user returning to a…

Leveraging 8+ years of content engagement and conversion data, inPowered’s AI enables agencies and brands to create content designed to drive optimal…

Recent years have seen the debate around the use of user data in digital advertising intensify - and it seems that now a decision has finally been…

EDO, Inc., the TV outcomes company, has scored the effectiveness of every national Super Bowl LVII ad for the eighth consecutive year. EDO ranked ads…

Estimated $1 Billion in Annual Revenue; Monica Mijaleski, CFO at Yahoo Joins Taboola Board Yahoo and Taboola, a global leader in powering…

The growing patchwork of state privacy laws, along with a possible new bipartisan federal privacy bill prohibiting companies from tracking consumers…

Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…

Unveiling New Tool Sets for Launching OTT Apps, Native Advertising, Advanced Analytics and more for Live and On-Demand Video Publishers Zype, the…

Verasity has announce that its Proof of View technology has passed its examination by the People’s Republic of China National Intellectual Property…

Natalie Cramp, CEO of data science company Profusion discusses how Apple’s ban on tracking pixels in emails isn’t necessarily the best solution