Machine Learning Yahoo and Taboola Announce Closing of Deal; 30-Year Strategic Partnership, Taboola to Power… AIT News Desk Jan 17, 2023 Estimated $1 Billion in Annual Revenue; Monica Mijaleski, CFO at Yahoo Joins Taboola Board Yahoo and Taboola, a global leader in powering…
Technology Predictions Series 2022: How to Win in an Opt-In Era Travis Clinger Oct 29, 2022 The growing patchwork of state privacy laws, along with a possible new bipartisan federal privacy bill prohibiting companies from tracking consumers…
Native and Programmatic Advertising Meta Versus TikTok: Where are Short Video Ad Spenders Heading? Sudipto Ghosh Oct 11, 2022 Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…
Video Zype to Preview New Capabilities for OTT Apps Publishing, Analytics and Monetization at NAB Show AIT News Desk Apr 19, 2022 Unveiling New Tool Sets for Launching OTT Apps, Native Advertising, Advanced Analytics and more for Live and On-Demand Video Publishers Zype, the…
Native and Programmatic Advertising Verasity’s Proof of View Passes Examination by Chinese Patent Office AIT Staff Writer Jan 11, 2022 Verasity has announce that its Proof of View technology has passed its examination by the People’s Republic of China National Intellectual Property…
Native and Programmatic Advertising Why Banning Tracking Pixels Could Cause More Harm Than Good Natalie Cramp Sep 23, 2021 Natalie Cramp, CEO of data science company Profusion discusses how Apple’s ban on tracking pixels in emails isn’t necessarily the best solution
Native and Programmatic Advertising MGID integrates Oracle Moat AIT News Desk Sep 14, 2021 MGID, a native advertising company, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and…
Native and Programmatic Advertising With Subscription Fatigue Setting In, Will AVOD Take Over The Streaming Market? Anna Kuzmenko Jul 21, 2021 In the last couple of decades, digital media has seen a massive revolution. The rise of connected TV (CTV) is one of the advancements witnessed in…
Native and Programmatic Advertising Criteo Announces International Partnership With Carrefour Group AIT News Desk Jun 17, 2021 - Carrefour and Criteo sign a three-year partnership - Carrefour becomes the first food retailer in Europe to use the Criteo Retail Media technology…
Native and Programmatic Advertising How Contextual 2.0 Will Drive The Next Phase of Digital Targeting Chris Keune May 17, 2021 To put it into perspective, the emotional power of Contextual 2.0 can help brands strike a level of empathy with their audience. The degradation of…