Technology Online Video Remains the Driving Force Behind Content Investment With Local Content Still Crucial AIT News Desk Dec 11, 2023 The Asia Video Industry Association held its annual OTT Summit in Singapore on 5 December, where over 90% of the speakers were senior female…
Technology Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online… AIT News Desk Jan 10, 2023 Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities…
Native and Programmatic Advertising Magnite Helps Travel Texas Expand Cross-Platform Audience Reach With Programmatic Addressable… AIT News Desk Sep 1, 2022 Campaign achieved 21-35% incremental reach across key audience segments with the addition of linear addressable and higher conversion efficiency for…
Native and Programmatic Advertising Havas Media Group North America Partners with PubMatic to Increase Advertiser Return on Ad Spend AIT News Desk Aug 18, 2022 Partnership Drives Value for Brands and Publishers Through Sell-Side Data Activation PubMatic, an independent technology company delivering digital…
5G Technology The New Video Future of 5G Telco TV AIT News Desk Mar 8, 2022 Huawei is exploring the 5G new video experience for the convergent future of Telco TV with worldwide operators at the MWC 2022 in Barcelona. Telco…
Native and Programmatic Advertising Samba TV Launches iCPM – The First Currency For Guaranteed Incremental Omniscreen Video… AIT News Desk Feb 25, 2022 iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and…
Video Aniview Expands Its One-Stop-Shop For Video Ad Solutions With New CMS Features AIT News Desk Jun 29, 2021 Aniview’s ad solution expands its one-stop-shop for all video advertising needs, further developing its capabilities and offering publishers and…
IT and DevOps Streamfire Prepares to Launch Free, User-Generated TV-Network AIT News Desk Jun 9, 2021 A new streaming service, Streamfire, is preparing to launch their specialized TV-Network. Combining the most talented creators with the viewing…
Video As Online Videos Dominate Young Kids’ Screen Time, YouTube Exposes Them to Age-Inappropriate… AIT News Desk Nov 20, 2020 Even before the coronavirus pandemic sent parents, educators, and kids entirely online for work, school, and socializing, the amount of time young…
Native and Programmatic Advertising Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine AIT News Desk Sep 17, 2020 Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing…