Martech How Publishers Can Turn Engagement Into Revenue With First-Party Data Cory Munchbach Sep 19, 2023 It’s no secret – understanding readers’ consent preferences and delivering personalized content and ads are key to better experiences. However,…
Technology Why Generative AI Should Be in All 2024 Marketing Plans Richard Robinson Aug 21, 2023 ChatGPT and Bard AI have become the biggest buzzwords of the year. And, for good reason – generative AI (GenAI) presents a challenge and opportunity…
Technology Content Consistency Is Vital for Omnichannel Digital Experiences Lars Petersen Jul 18, 2023 Nowadays, digital content is accessible to consumers at all times across devices — whether over mobile apps or programmatically. That’s why it’s…
ChatGPT Generative AI: The Next Wave of Personalization Demands Greater Agility Ryan Breen Jul 18, 2023 We all know that today’s online shoppers are looking for e-commerce businesses to connect with them on a personal level. This approach is especially…
Natural Language AiThority Interview: Top AI and ML Trends Transforming the Customer Service Industry Sudipto Ghosh Jul 17, 2023 Generative AI may be a new beast in the town, and yet to be fully tamed for the industry purposes. However, its impact on every business,…
Machine Learning The Evolution of AI and Where Venture Opportunities in AI Lie Nitin Rai Jun 6, 2023 It’s no surprise that artificial intelligence (AI) has the potential to enhance the world in numerous ways, including funding a new generation of…
Machine Learning AI Is Coming for Your Job – Here’s How to Protect It! Shannon Horgan Jun 5, 2023 AI promises to shake up our working lives on a scale not seen since broadband became a mass market concern. However, the rapid shift to greater…
Machine Learning The Risks of Self-Service AI Software in Customer Service Damien Thioulouse May 30, 2023 Since its launch in November, ChatGPT has ushered in a new wild west when it comes to leveraging technological innovation in business applications.…
Customer Experience AI in the Customer Experience: The UPS, Downs, and Up-And-Coming Opportunities AIT News Desk May 26, 2023 However you might feel about it, a new age of artificial intelligence (AI) is here. Teachers have to double check that their AP world history essays…
Native and Programmatic Advertising The Convergence of Beauty, Health, and Wellness: What Advertisers Need to Know Roxanne Harley May 19, 2023 The definition of beauty has evolved from what it once was, becoming as much about health and wellness as it is about reaching often unattainable…