Technology StackAdapt Releases In-Platform ABM Targeting and Measurement for B2B Advertisers Business Wire May 8, 2023 StackAdapt, the leading self-serve programmatic advertising platform, announced a new self-serve, in-platform B2B solution for ABM Targeting and…
Native and Programmatic Advertising MiQ and SeenThis Join Hands to Advance Sustainability in Digital Advertising AIT Staff Writer Apr 19, 2023 As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ announced a…
Native and Programmatic Advertising The ROI of Digital Signage – The Best Advertising Tool Today? Alexios Blanos Apr 4, 2023 The retail and out-of-home landscape is being molded by digital signage. The long-standing electronic boards that have shone over Piccadilly Circus…
Native and Programmatic Advertising AiThority Interview with Joshua Wilson, Commercial Director, JAPAC at Crimtan Sudipto Ghosh Mar 30, 2023 Hi, Joshua, welcome to our Interview Series. Please tell us a little bit about your journey in the technology space. How did you start at Crimtan?…
Financial Services AiThority Interview with Ben Plomion, Chief Marketing Officer at Dibbs Sudipto Ghosh Mar 20, 2023 Hi, Ben. Welcome to our Interview Series. From Martech to NFTs-- please tell us a little bit about your journey in the industry. How did you arrive…
Technology Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization AIT News Desk Feb 1, 2023 Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration,…
Technology IAB Tech Lab Unveils Multi-Year Green Supply Path Initiative to Reduce Carbon Impact of Digital Ads AIT News Desk Jan 23, 2023 IAB Tech Lab, the global digital advertising technical standard-setting body, announced at IAB's Annual Leadership Meeting the launch of the Green…
Technology Salesforce Powered ADvendio ONE is Launched as a Complete Omnichannel Advertising Solution for Media… AIT News Desk Jan 23, 2023 ADvendio first brought to market a comprehensive solution comprised of a number of separate add-on modules to their core solution, known as the…
Machine Learning AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences AIT News Desk Jan 19, 2023 AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions…
Native and Programmatic Advertising Predictions Series 2022: AiThority Interview with Gruia Pitigoi-Aron, SVP of Product at The Trade… Sudipto Ghosh Dec 19, 2022 Hi Gruia. Please tell us about your role at The Trade Desk and how you arrived here. I’m the senior vice president of product at The Trade Desk,…