Native and Programmatic Advertising Mintegral Continues To Climb The AppsFlyer’s Performance Index XIV AIT News Desk Mar 29, 2022 Mintegral, a leading programmatic advertising platform, recently announced it has ranked over 690 times on AppsFlyer's latest Performance Index XIV.…
Native and Programmatic Advertising Datonics Partners With Simpli.fi To Launch New CTV Data Offering AIT News Desk Jan 12, 2022 New offering provides advertisers with enhanced accuracy, scale and a larger variety of segments for CTV campaigns Digital data pioneer Datonics has…
Native and Programmatic Advertising Frost & Sullivan Recognizes AdTheorent For Highly Differentiated Performance-First And… AIT News Desk Dec 13, 2021 AdTheorent's machine-learning platform drives measurable campaign performance, making AdTheorent the only six-time recipient of this prestigious…
Native and Programmatic Advertising Permutive Raises $75Million To Be The Privacy-First Infrastructure For Programmatic Advertising AIT News Desk Nov 2, 2021 The funding will fuel Permutive’s mission to rebuild data in programmatic advertising to protect privacy. Permutive, an audience platform for…
Blockchain Adshares.net web3 Protocol Disrupts Digital Advertising Market Sudipto Ghosh Oct 19, 2021 Adshares.net arrests the negative trends in programmatic advertising, and the AdServer Release Candidate is another important step in our quest to fix…
Security AiThority Interview with Steven Hawley, MD at Piracy Monitor Sudipto Ghosh Oct 13, 2021 How does Piracy Monitor help content creators, distributors, and the broader media and entertainment industry ecosystem to stay informed about the…
Martech 4 Proven Steps to Maximizing Out-of-Home Advertising in B2B Matt O'Connor Oct 12, 2021 Out-of-Home advertising or OOH advertising has been largely thought of as a consumer-centric medium, with B2C brands snapping up the lion’s share of…
Native and Programmatic Advertising New Report Finds E-commerce Advertising Costs for Tracked Users Up 200 Percent Since iOS 14.5 AIT News Desk Sep 2, 2021 Study covering billions of ad bids reveals how e-commerce marketers can adapt to the rising price of CPA advertising E-commerce marketers need to…
Gaming Admix Launches Movember in-Play Ad Campaign for Mobile Gamers AIT News Desk Aug 24, 2021 Leading In-Play advertising company Admix has teamed up with men’s health charity Movember to launch a series of targeted ads to reach highly engaged…
Deep Learning MOLOCO Closes $150 Million Series C Financing Led by Tiger Global to Bring Transparent Machine… AIT News Desk Aug 17, 2021 Funding Will Enable Moloco to Bring Its Machine Learning Engine to Even More Industries and Use Cases, so More Companies Can Increase Profitability…