ROAS

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader…

A newly enriched, machine learning-driven version of NCSolutions (NCS) next-generation advertising campaign measurement solution will help consumer…

Catalina’s Unparalleled, Real-Time Shopper Intelligence with Neustar’s Optimizer Platform to Deliver Improved Marketing Insights and Outcomes for CPG…

Social Media Advertising Platform advances its retail offerings across platforms Smartly.io, the leading social advertising automation platform for…

Integration Provides Hearst Magazines with a Sustainable, Post-Cookie Solution that Will Drive Monetization Opportunities and Revenue Publisher’s 165…

Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across…

When we rolled out a Demand-Side Platform (DSP) recently, the rationale for this move was clear: Marketers are smarter in 2021 than they were even two…

Creative design and advertising spend optimization have never been more important at a time when social distancing and periodic lockdowns force…

New data-intelligence solution enables advertisers to more efficiently realize a return on their advertising spend (ROAS) by delivering more relevant,…

Apt2B partners with Brand Networks; doubles monthly purchase volume Brand Networks, the advertising optimization platform and cross-channel managed…