Navigating the B2B sales world is like maneuvering through a complex maze, with sales reps constantly on the hunt for inventive ways to land deals and…
Technology leader Microsoft has announced the preview of a new generative AI-powered experience in Microsoft Viva Sales. This would allow sales people…
Understanding ABM is a key to business these days. Are you thinking about account-based marketing (ABM) but aren’t entirely sure what it is? Fear not.…
CMOs and CSOs are giving a lot of importance to sales enablement practices. Content, marketing automation and customer data management have become the…