Native and Programmatic Advertising Samba TV Launches iCPM – The First Currency For Guaranteed Incremental Omniscreen Video… AIT News Desk Feb 25, 2022 iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and…
Native and Programmatic Advertising SambaTV and Lucid Partner to Deliver Increased Linear TV Ad Measurement and Insight for Brands AIT News Desk Aug 19, 2021 Lucid customers can now map ad exposure across nearly 4 million households with the SambaID SambaTV, a leading global provider of omniscreen…
Native and Programmatic Advertising Samba TV Announces Hire Of Former Roku Executive, Tim Natividad, To Lead Agency and Brand Solutions… AIT News Desk Apr 20, 2021 Samba TV, a global leader in omniscreen advertising and analytics, announced the appointment of Tim Natividad to Senior Vice President of Agency and…
Native and Programmatic Advertising Samba TV and 605 Partner to Create an Unparalleled Omniscreen Addressable TV Footprint AIT News Desk Mar 31, 2021 The Exclusive Partnership Provides a Targeting Solution for Connected TV, Over-the-top, and Linear Audiences at Scale Samba TV, a global…
Native and Programmatic Advertising Jeremi Gorman Appointed to Samba TV’s Board of Directors AIT News Desk Mar 11, 2021 Chief Business Officer at Snap Inc. Joins the Global Leader in Real-time TV Data Samba TV, the global leader in television data and omniscreen…
Analytics Comscore and Samba TV Announce Expansion of Connected TV Data Partnership to Australia AIT News Desk Feb 25, 2021 Continuing global expansion of Comscore’s cross-platform measurement powered by Samba TV’s first-party connected TV data in APAC region Comscore, a…
Analytics Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports AIT News Desk Jan 6, 2021 The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data…
Analytics Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership AIT News Desk Sep 21, 2020 Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a…
Native and Programmatic Advertising Catalina And Samba TV To Provide Unprecedented TV And Digital Measurement Services To… AIT News Desk Aug 12, 2020 Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital…
Analytics Samba TV and The Trade Desk expand partnership globally AIT News Desk Jul 17, 2020 Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on…