Martech LINK Agency Amps up Creative Strategy With Dustin Poteet as Chief Creative Officer AIT News Desk May 18, 2022 LINK Agency, a TikTok brand factory, is amping up creative strategy with Dustin Poteet as their new Chief Creative Officer (CCO). Poteet brings over…
Apps What B2B Organizations Can Learn From TikTok Lois Unsworth Mar 27, 2022 Some of the most iconic songs, phrases or fashion trends have been born on TikTok. Although only recently out of the social media stable, it has…
Martech CreatorIQ Named Official TikTok Marketing Partner AIT News Desk Jan 14, 2022 Partnership Gives Brand and Agency Customers Direct Access to First-Party TikTok Creator Marketplace Performance and Audience Metrics Through the…
Business Intelligence Less Talk, More Walk on Attention Michael Follett Nov 29, 2021 Attention is the media commodity on everyone’s lips, but if it is to mean anything to brands, now is the time to move from being attention spectators…
News Daily AI Roundup: The 5 Coolest Things on Earth Today AIT Staff Writer Jul 24, 2021 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Martech How to TikTok: 4 Key Steps as Told by a Brand Raitis Purins Jan 15, 2021 With over 800 million active users worldwide, TikTok has become a force to be reckoned with. It's offered in 154 countries, has the highest social…
Native and Programmatic Advertising Nativex Joins the TikTok Marketing Partner Program AIT News Desk Dec 21, 2020 Nativex, a leading mobile-first advertising platform dedicated to driving ROI, announced a strategic partnership with TikTok, the world’s leading…