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LINK Agency Amps up Creative Strategy With Dustin Poteet as Chief Creative Officer

LINK Agency, a TikTok brand factory, is amping up creative strategy with Dustin Poteet as their new Chief Creative Officer (CCO). Poteet brings over ten years of experience working with brands in the entertainment industry and will integrate a full-funnel approach to TikTok marketing and LINK Agency campaigns on the platform.

Poteet joined LINK Agency at the beginning of 2022 as Creative Director and is now newly appointed as CCO. He worked previously as VP of Content for Comedy.com and Creative Director of IMGN Media, a major agency acquired by Warner for $100M. In addition to VP and consulting roles, Poteet has more than a decade of experience in campaign production and eight years in digital marketing and media from his independent company, Poteet Films.

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Poteet has produced over 300 ads for clients such as Burger King, Netflix, Lyft, and Nike. He notably led creative for the Warhol-themed Burger King campaign for the Superbowl featuring internet superstar, King Bach, and a Kraft Foods campaign with ten creators who had a combined following of 23M followers. His independent work as Poteet Films has been equally successful, reaching in excess of one billion views worldwide.

“I’ve spent my career building and leading influential creative teams and was extremely impressed by the innovative solutions LINK creates for brands every day,” said Poteet. “Having launched in 2020, they have already built an extraordinary track record, and I’m excited to have the opportunity to help lead this award-winning organization into the future!”

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Poteet has worked with hundreds of the hottest names in social media, such as Josh Peck, King Bach, Lele Pons, Amanda Cerny, Lamorne Morris, Hannah Stocking, and Lamorne Morris from New Girl. His work is well-recognized, having led creative direction for some of the most effective brand campaigns in Instagram’s history. For example, the Netflix social media ad campaign for Chris Rock’s stand-up special, featuring viral dance sensations June Bug & Deja Carter, was nominated for a Shorty Award.

“With Dustin onboard, we look forward to the next stage in LINK Agency’s evolution,” says co-founder of LINK Agency, Francisco Schmidberger. “TikTok has received more downloads and impressions in the past year than ever before, and Dustin will be here to help brands capture that momentum in their campaigns.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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