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Shutterstock Acquires Pond5, the World’s Largest Video Marketplace

Shutterstock, Inc., the leading global creative platform for transformative brands and media companies, announced the acquisition of Pond5, the world’s largest video-first content marketplace for filmmakers, media organizations, and marketers worldwide. Pond5 is the world’s leading online marketplace for royalty-free and editorial video, with customers including Netflix, Disney, NBC, BBC, Discovery Channel and The Wall Street Journal. Pond5’s comprehensive collection includes 30 million licensable video clips, 1.6 million music tracks and 1.7 million sound effects assets.

This acquisition solidifies Shutterstock’s position as the premium destination for its global customer community for unique access to editorial content, video footage and music. Integrated with Shutterstock’s workflow applications, this expansive content library enables Shutterstock’s global customer community to create with confidence, and provides value to Pond5’s 115K+ contributors, by expanding the distribution of their content to new regions and customers. Shutterstock Studios customers are also able to leverage their access to the offering, integrating clips from Pond5’s unparalleled offering into powerful short form and long form content.

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Pond5 combines their vast collection – which can be seen in various destinations, ranging from films and TV shows including Succession and The Queen’s Gambit, to YouTube videos, video games and Super Bowl ads – with a best-in-class search experience that makes it seamless for creators to find what they need, even for the most unpredictable and niche content searches.

Since its inception in 2006, Pond5 has built an expanding contributor network of over 115,000 active contributors across 180 countries, who upload over 2.5 million assets each month. Additionally, Pond5’s premium editorial content partners, such as Reuters, PA Media and British Movietone, will provide Shutterstock’s global customer community access to up-to-the-minute and archival news footage.

“The acquisition of Pond5 provides immense value for our global customer base, with unparalleled access to one of the largest collections of editorial and commercial video content in the world,” said Jon Oringer, Interim Chief Executive Officer at Shutterstock. “Our contributors will also benefit from having their work showcased on Pond5’s platform, expanding their portfolio to new customers.”

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Jamie Elden, Chief Revenue Officer at Shutterstock said, “With this acquisition, we are able to offer our customers across global agency, corporate, and media channels access to one of the largest premium archival collections in the industry. Shutterstock is constantly reinventing, and this acquisition brings together powerful creators and exceptional content to ensure our customers have world class video, music and editorial collections at their fingertips.”

Tom Crary, CEO at Pond5 said, “We could not be more thrilled to join forces with Shutterstock to lead the video and music space. Our combined editorial offerings will be a competitive force in the market, and offer additional choice to customers with highly exclusive editorial video content.”

Transaction Highlights:

  • Consideration for the transaction consists of $210 million of cash paid at closing
  • Further scales Shutterstock’s video business and expands Shutterstock’s editorial offering with unique and high-quality exclusive video content
  • Complementary customer base with powerful relationships with the world’s largest media outlets, social media platforms, and OTT streaming companies
  • Maintaining 2022 revenue and adjusted EBITDA margin guidance
  • Immediately accretive to 2022 adjusted EBITDA, even after one-time transaction related costs

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[To share your insights with us, please write to sghosh@martechseries.com]

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