Tru Optik

BDEX, the first and largest data exchange platform in the US, is pleased to announce its over-the-top (OTT) and connected TV (CTV) segments are now…

Tru Optik, a TransUnion company, announced a partnership with MediaMath, an acclaimed independent DSP for the world's leading brands and agencies,…

Partnership will facilitate the application of authenticated data to target, reach and measure households across convergent TV platforms Blockgraph,…

Tell us about your business continuity plans through COVID-19?  Many businesses have faced uncharted disruption and have felt the material impact…

AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Tru Optik, the identity resolution leader across…

Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and…

Allows advertisers to target listeners based on party affiliation, issue orientation, and more Triton Digital, the global technology and services…

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty…

Advanced Audience Targeting Capabilities Enabled Leading Food Brand to Effectively Reach its Audience with 6.3 Million Impressions Consumer adoption…