TV advertising

The program ensures that agents receive a comprehensive digital advertising campaign for themselves and their listings Center City Listings is…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is partnering with Standard Media Index, the authority…

Ever since the Media Rating Council board halted its support of Nielsen’s national rating service, TV media execs have moved from discussing the…

Will, please tell us about your journey into technology space and how you started at LiveRamp. I have been working with media and technology for…

Frequence, a leader in advertising sales automation and workflow software, announced the launch of a unique and groundbreaking new suite of features…

The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping…

Former PepsiCo, Publicis and Epsilon Executive Joins as the Newest Member of the Company’s Leadership Team MadHive, the industry-leading enterprise…

With many states welcoming back an increased amount of in-person shopping in addition to their upscaled e-commerce presence, the holiday shopping…

New global partnership to bring increased demand to CTV publishers Smart, the independent ad tech platform, announced a new partnership with Publica,…

Marketing analytics company LeadsRx announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television…