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Center City Listings Brings Online and Streaming TV Advertising to Agents with Adwerx Advertising Automation

The program ensures that agents receive a comprehensive digital advertising campaign for themselves and their listings

Center City Listings is making a promise to provide the best in digital advertising technology by implementing Adwerx Advertising Automation, including automated online ads for new listings, the use of website retargeting, and access to streaming TV services.

Digital ads for new listings launch when a property is publicly listed – and during the all-important first week that a home hits the market and receives the most attention. They appear on popular mobile apps, premium websites, and social media. This helps to instill confidence and optimism amongst sellers, proving Center City Listings agents are digitally savvy and are providing the best marketing possible for every listing.

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Adwerx further boosts awareness of the agents themselves through effective retargeting technology. These campaigns elevate the agent’s profile by optimizing visibility and keeping them top-of-mind with potential clients. Ads feature the photo, name, and contact information of the nearby agent whose website the prospect visited.

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Lastly, agents have access to a branded, self-service portal where they can target qualified prospects directly with personalized commercials on streaming TV services, giving access to an advertising medium that continues to gain dominance in the market.

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“Digital and streaming TV advertising is an important part of our strategy,” said Noelle Fox, Marketing Director at Center City Listings. “We trust Adwerx to help extend our reach during the critical first week on the market by delivering ads that automatically deploy to reach potential buyers online.”

Adwerx has seen widespread adoption among the nation’s most innovative brokerages. Brokers who provide Adwerx’s platform retain their agents at a higher rate, with 42% lower agent churn, according to an analysis by REAL Trends.

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[To share your insights with us, please write to sghosh@martechseries.com]

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