TV advertising

Samsung Ads, the advanced TV advertising unit of the TV set manufacturer, is launching Samsung DSP, a self-serve demand-side platform. The Samsung…

TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A…

Platform for Competitive Intelligence and Search Engagement Empowers Users to Quickly Generate Unprecedented Insights on TV Ad Activity,…

High/medium/low risk variations now available for 15 segments, including: hate speech, human rights violations, crime and violence, adult content,…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal agreement to provide Weigel…

Verizon Media expands omnichannel footprint in its DSP, further connects linear and digital buying for advertisers Verizon Media is expanding its …

Cadent, the advanced TV platform company, announced a partnership with 0ptimus Analytics, the data science, and technology company, allowing TV…

Former AMC Network, DISH Executive Will Help Drive Direct Relationships with Network, Advance Project OAR and Addressable Advertising Initiatives…

NASCAR, P&G, Dove, YouTube Lead TV Racial Justice Messaging Numerator, a data and tech company serving the market research space, is launching…

New Solution Offers Unprecedented, Real-Time Insights into Consumer Interest in SVOD Titles EDO, the data, measurement, and analytics company,…