Native and Programmatic Advertising Comscore Senior Vice President John Bulgrin to Participate in Upcoming Adweek Connected TV Webinar,… AIT News Desk Mar 25, 2021 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that Comscore Senior Vice President John…
Native and Programmatic Advertising Samsung Ads Extends Its European Programmatic Offering, Giving Advertisers Access for the First Time… AIT News Desk Nov 29, 2020 Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream…
Analytics Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic… AIT News Desk Nov 20, 2020 or more accurate audience measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the…
Analytics Comscore Inks Preferred Agreement with Marcus Theatres for Next Generation Theatre Management AIT News Desk Nov 3, 2020 Multi-year agreement emphasizes Comscore’s ongoing commitment to innovation to meet the movie industry’s next generation needs Comscore, a trusted…
Analytics Comscore Launches New Brand Suitability Protections for Advertisers AIT News Desk Sep 14, 2020 High/medium/low risk variations now available for 15 segments, including: hate speech, human rights violations, crime and violence, adult content,…
Video Loop Media, Inc. Partners with Plex to Provide Plex Live TV Customers Access AIT News Desk Jul 31, 2020 Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced a partnership with Plex, the…
Video Comscore Finds Video on Demand Transactions Peaked AIT News Desk Jul 3, 2020 Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New…
Analytics Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement AIT News Desk Jun 10, 2020 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG)…
Video Comscore Wins “Best Compliance and Ethics Program” at the 2019 Corporate Governance… AIT News Desk Nov 25, 2019 Award Recognizes Comscore's Outstanding Achievements in Governance, Risk and Compliance Comscore, a trusted partner for planning, transacting, and…