WPP Acquires Data-driven Influencer Marketing Agency Goat
Industry-leading influencer marketing agency to become part of GroupM Nexus, merging with INCA
WPP announces the acquisition of Goat, one of the…
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Volta Joins Ad Net Zero as a Founding Partner for USA Chapter
Volta, an industry-leading electric vehicle (EV) charging and media company, announced it will join Ad Net Zero as a founding partner for the…
Discover Financial Services Chooses Mindshare as US Media Services Agency of Record
Discover Financial Services has selected Mindshare, the media services company that is part of WPP, as their US media agency of record, in leading…
IBM, Delta Air Lines WPP, 4A’S, IAB, AD Council And Other Industry Leaders Act To Mitigate…
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology
Leading companies committed to improving fairness in…
IBM, Delta Air Lines, WPP, 4A’s, IAB, Ad Council And Other Industry Leaders Act To Mitigate…
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology
Leading companies committed to improving fairness in…
Mindshare Launches Precisely Human Intelligence to Help Accelerate Good Growth for Brands
Mindshare, the media services company that is part of WPP, is launching Precisely Human Intelligence (PHI) - a new suite of machine learning products…
WPP Acquires Cloud Commerce Group
WPP announces that it has acquired Cloud Commerce Group (CCG), a leading UK-based technology company that helps brands to market, sell and deliver…
The Coca-Cola Company Names WPP As Global Marketing Network Partner; Also Appoints Complementary…
The Coca-Cola Company named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive…
WPP Acquires Leading AI Technology Company Satalia
WPP announces that it has acquired Satalia, a technology company offering market-leading AI solutions for clients.
Recommended AI News: Technology…
WPP and Microsoft to Creatively Transform Content Production Through New Cloud Studio Partnership
Developed on Microsoft Azure, WPP’s new platform will enable greater collaboration between creative teams, regardless of location
WPP and Microsoft…