8×8 Announces New Technology Partner Ecosystem Tier to Empower Technology Partners to Solve Compelling Business Use Cases

New 8×8 SellWith8™ Tier Offers Exclusive, Highly Curated Experiences and Resources for Partners

8×8, Inc., a leading integrated cloud communications platform provider, announced SellWith8, an exclusive tier within the 8×8 Technology Partner Ecosystem, allowing technology partners to solve compelling business use cases for customers. The 8×8 Technology Partner Ecosystem program allows customer-first organizations to enhance customer experiences by deeply embedding cutting-edge technologies, including leading artificial intelligence capabilities, into the 8×8 platform with persistent data to enhance business intelligence, insights, and analytics.

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This new SellWith8 tier allows select partners to sell directly with 8×8, increase go-to-market efforts, improve the depth of integration, and jointly solve customer pain points. Additional tier features include:

• A highly curated tier of invite-only partners selected for their fit with relevant use cases, capabilities, security features, and more.
• Direct access to the 8×8 product team for roadmap alignment and co-development for tight integrations and to provide a native-like user experience for tier partners and their customers.
• Exclusive joint go-to-market alignment, including co-marketing promotion and demand generation, sales strategy coordination, events, and incentives across companies and channel partners.

Awaken Intelligence, an inaugural SellWith8 partner, offers an integration with the 8×8 Contact Center that provides real-time agent guidance and assistance, supported by generative AI.

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“The 8×8 Technology Partner Ecosystem has already demonstrated remarkable success in meeting the business needs of customers and we’re honored to be one of the first partners to join the SellWith8 tier of the program,” said Simon Black, CEO of Awaken Intelligence. “Initial customer integrations showcase the beginning of what we believe will be a fruitful partnership, allowing us to expand our use case capabilities and attract new customers.”

The 8×8 Technology Partner Ecosystem transforms customer experience and engagement by democratizing seamless, next-generation, native integrations for organizations of all sizes without requiring complex, custom development or exorbitant overhead costs that have traditionally only been feasible for the largest enterprises. Over 72% of customers in 8×8’s ideal customer profile have already deployed 8×8 Technology Partner Ecosystem integrations.

Built on the 8×8 XCaaS™ (Experience Communications as a Service™) platform open architecture, the program nurtures an ecosystem of leading technology partners that encourages innovation and provides enterprises with the solutions they need to provide their own customers with exceptional experiences.

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“To meet the continually evolving needs of customers, technology providers need to have adaptability and flexibility within their solutions,” said Victor Belfor, Global Vice President, Business Development and Strategic Partnerships at 8×8, Inc. “Technology Partner Ecosystems are critically important for all contact center vendors; however, the breadth of integration options is only one aspect of a vibrant ecosystem. With SellWith8, 8×8 is focusing on the depth of integrations, and the exclusive nature of SellWith8 allows us to provide customers with a carefully curated set of partners that offer deeper integrations into the platform, frictionless onboarding processes, and better user experiences.”

8×8 XCaaS is an integrated cloud contact center and unified communications platform, which includes cloud contact center, business phone, video meetings, team chat, and SMS capabilities in a single-vendor solution. 8×8 XCaaS is a resilient, secure, and compliant platform, which offers the highest levels of reliability with a financially backed, platform-wide 99.999 percent uptime SLA across an integrated cloud UCaaS and CCaaS solution.

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