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Advocado Offers Access to Transparent, Turn-Key, Encompassing Data with New Integrated Data Platform, Guac

Advocado, the trusted source for real time first-party ad occurrence data and leading platform connecting and powering cross-screen advertising, is ushering in a new age of transparent, automated data collection and analytics. Guac, a first-of-its-kind integrated data platform combines Advocado’s real time first-party (and competitive) ad occurrence data with automated ingestion of as-run post logs and granular web engagement data to provide direction spot attribution reports with critical context such as in-market weather and detailed search keyword insights. With a mix of speed, accuracy and ease, and a heavy emphasis on transparency, Guac allows users to eliminate days of effort and navigate the increasingly complex world of media to paint a more complete picture of the impact their advertising activities (and even their competitors’ activities) are creating.

“The key to succeeding in the industry today is immediate access to trusted, quality data that is unbiased. But that can be difficult to come by when you are trying to work across so many channels. Our motto for Guac is more information, more automation, less wasted time. Essentially, we are providing a transparent platform that streamlines processing multiple layers of context, while also complementing existing data systems,” said Brian Handrigan, co-founder and CEO of Advocado.

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Guac covers three main elements – first-party ad occurrence detection, competitive ad occurrence detection and web-based consumer engagement data. Throughout each of these areas, the platform offers features including automated as-run post log ingestion, comprehensive ad occurrence tracking, directional spot attribution with detailed session, conversion and paid search keyword insights and more.

Advocado empowers advertisers, agencies and media companies with its data-as-a-service/ software-as-a-service platform that instantly generates, integrates, analyzes, and activates data to unlock unprecedented insights and actions that empower our customers to maximize campaigns and advertising dollar ROI across all screens. The platform helps fill visibility gaps with unique data powering advertisers, agencies, and media companies to target and adjust their spending real-time for multi-screen campaign performance. Built by marketers for marketers, the platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey.

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[To share your insights with us, please write to sghosh@martechseries.com]

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