Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, announced a partnership with A+E Networks EMEA to distribute three Free Ad-supported Streaming TV (FAST) channels to leading platforms in the UK.
A+E Networks EMEA is a global broadcaster reaching audiences in over 100 countries, including the UK, Nordics, Central, and Eastern Europe. A+E has deployed Amagi’s industry-leading cloud solutions in the past for broadcast-grade playout and channel delivery in Europe. They’ve chosen to extend the collaboration with Amagi to ensure a smooth and successful expansion into FAST.
Recommended AI News: Riding on the Generative AI Hype, CDP Needs a New Definition in 2024
Recommended AI News: NICE Announces The Close of The LiveVox Acquisition, Creating a Conversational AI Powerhouse
“Partnering with a market leader like Amagi meant we could rapidly and confidently navigate new workflows and technology to efficiently deliver high-impact brands to the most sought-after FAST platforms. Incorporating this into our existing linear ecosystem with Amagi was a real bonus,” said Matthew Westrup, SVP of Operations, A+E Networks EMEA.
“We take great pride in being A+E Networks EMEA’s technology partner. By enabling their expansion into FAST, we will not only open a new viewership and revenue stream for them but also enrich the FAST ecosystem with superior content from one of the world’s leading broadcasters,” said Srinivasan KA, Co-founder and Chief Revenue Officer, Amagi.
Recommended AI News: Feedzai and Mastercard to Expand Crypto Fraud Protection for Consumers Globally
Amagi delivers linear channels in over 40 countries worldwide, with most clients from the American market. Amagi’s customer list includes ABS-CBN, AccuWeather, A+E Networks UK, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel, Vice Media, and numerous other global companies.
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.