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Amagi Infuses More Personalization and Automation Into Its Scheduling Platform, Amagi PLANNER

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, launched the advanced version of its content planning and scheduling platform – Amagi PLANNER. The product, introduced in 2021, makes planning and scheduling of channel programming seamless and cost-effective for digital-first companies. Amagi PLANNER enhancements include flexibility in ad break scheduling, pattern-based or repetitive scheduling, alerts, and notifications for overruns, and more.

Automated scheduling and more

Advanced tagging allows OTT platforms and end-users to access titles with ease through a feature-rich search option while unearthing data on audience preferences for personalized content scheduling. Amagi PLANNER also enables its users to build ‘collections’ – short duration titles grouped together – with features that can be added on the fly, such as order of assets, automatic shuffling and pinning of assets, and more.

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AIThority Predictions Series 2024 bannerAmagi PLANNER makes ad monetization easier for content owners by facilitating automatic scheduling of fillers and ad breaks. The easy-to-use UI, with its drag and drop functionalities, and its daily and weekly calendars, is a bonus for content owners looking for truly comprehensive scheduling software.

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“Amagi’s solutions have always had a two-pronged approach. We want our customers to derive operational efficiency while delivering an elevated viewing experience to their customers, said KA Srinivasan, Co-founder, Amagi. “Amagi PLANNER is the very epitome of this concept, smoothly blending in automation and AI/ML efficiency to deliver a seamless user experience while offering value adds in the form of viewership insights that will benefit the end-user. We hope to see our customers thrive, and their audiences delighted, with our feature-rich solutions.”

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Amagi provides a complete suite of solutions for content creation, distribution, and monetization. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, USA , and Warner Media, among others.

[To share your insights with us, please write to sghosh@martechseries.com]

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