Expanded team will support new Amazon offering and Pinterest ads expansion to France
4C Insights, a data science and marketing technology company, announces the expansion of its EMEA team with several strategic new hires to support its newly broadened solutions and European operations.
As VP Sales EMEA, Oliver Hansard will lead 4C’s growing business and offerings across EMEA. This includes 4C’s recent announcement that marketers can now buy Amazon’s Sponsored Product ads alongside Apple News, Facebook, Instagram, LinkedIn, Pinterest, Twitter, and Snapchat within its platform, Scope by 4C. This also includes supporting the recent launch of Pinterest Promoted Pins and Video in France, the platform’s first non-English speaking country.
Hansard joins 4C with nearly 20 years of experience in both digital and data-driven marketing. He was most recently at Liberty Global, where as Vice President, Data Services he was responsible for developing and launching a cross-platform video insights tool.
Adam Hawkins also joins as Sales Director, EMEA. Hawkins has worked in digital marketing across several industries for over ten years, specialising in social strategy and solutions. Account Manager Simon Hetherington Rea also brings digital marketing expertise with a range of agencies and brands, spending a notable nine years at Facebook.
“4C’s growth is reflective of the company’s continued investment in the robust digital marketing ecosystem in EMEA,” said Kevin Kearns, CRO, 4C Insights. “According to eMarketer, digital ad spending in Europe will continue to rise as digital channels make up an increasing amount of Europeans’ media time. 4C is prepared to help marketers make this shift to market the way that consumers are consuming content.”