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A New IDC MarketScape Assesses Eight Cloud Communications Service Providers


International Data Corporation published a new MarketScape vendor assessment profiling eight key cloud communications service providers on a worldwide basis. The eight companies are Avaya, Bandwidth, IMImobile, MessageBird, Nexmo, Plivo, Sinch, and Twilio.

A new IDC MarketScape vendor assessment profiles eight key cloud communications service providers on a worldwide basis.

Cloud communications companies, also known as real-time communications platform providers, facilitate real-time communications featuring voice and SMS as well as video and email notifications. This is accomplished by providing a range of tools that include a multitude of programming capabilities as well as global network gateways and access to local country markets. The resulting networks are scalable, reliable and, most of all, easy to use for a wide range of developers. The most dynamic and successful platforms nurture developers by providing cost effective networking and a stable platform with flexible support.

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Cloud Platform as a Service (CPaaS) facilitates cloud-based hosting and management of application programing interfaces (APIs). CPaaS providers offer communications APIs, which are routines, and tools that simplify the programming process required to create and implement real-time communications solutions. APIs can be embedded into enterprise applications, including mobile apps and web platforms, and can also enhance business process applications. CPaaS offers developers APIs in multiple coding languages that can work in the language of their choice, prototype in hours, and stand up a production run in days. CPaaS allows developers to test/dev software in a cloud environment that can then be integrated in an on-premises environment. Usage is generally in the cloud model, with up-front hardware and software costs, no contracts or commitments, and no subscription fees. Payment is based on micro-billing tied to actual usage.

Over the last 18 months, the Cloud Platform as a Service (CPaaS) segment has exploded with a burst of creativity and scale. The leaders of the core CPaaS segment have already moved beyond the delivery of basic API-functions to facilitating comprehensive integrated platforms offering a diverse array of digital capabilities to developers and enterprises. Some new innovations include conversational APIs for omni-channel engagement, integrated call center solutions, and menu-driven low code application flow building.

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“The cloud communications CPaaS segment has gained the attention of enterprise developers and has exhibited a burst of rapid growth that will continue into the foreseeable future,” said Courtney Munroe, group vice president, Worldwide Telecommunications. “The next era of CPaaS will see the establishment of sophisticated multi-layered platforms that go beyond the provision of basic APIs to the provision of comprehensive digital innovation enterprise platforms.”

The report, IDC MarketScape: Worldwide Cloud Communications Platform 2019 Vendor Assessment (IDC #US45481119), presents a vendor assessment of the 2019 cloud communications platforms (CPaaS) vendor market using the IDC MarketScape model. This assessment covers eight key cloud communications service providers on a worldwide basis. The assessment is based on current and future capabilities with a view of presenting the most comprehensive analysis of enterprise requirements.

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