Alfi Inc., A Local Advertising Technology Firm to Donate Advertising Space for Struggling Businesses

By AIT News Desk On May 26, 2020

Alfi Inc., a company headquartered in Miami Beach, is donating advertising space on its Digital Out of Home (DOOH) screens for local businesses that are struggling to continue operations as the community emerges from the COVID-19 lockdown. Many businesses were not able to continue any meaningful business operations during this time. As such, Alfi Inc. has committed up to 50% of their advertising inventory to help save those businesses on the brink of collapse.

“We recognize that all businesses must pull together as we restart the economy. The success of every business in our community is, in part, dependent on our commitment to give back when we can and help each other find stability. Our DOOH screens are placed for free in Ride-Share vehicles like Uber and Lyft. As they begin to take people around the city, we thought why not use this as an opportunity to let people know which local businesses are open. Our Technology will allow us to inform riders about the businesses that are promoted on our screens and open for business-specific to their current location.” Paul Pereira, CEO Alfi Inc.

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Alfi Inc. has allocated up to 1000 digital screens to be placed at no cost in Miami-Dade County Ride-share vehicles. When the tablets are not being used to help local businesses, drivers actually share in the advertising revenue generated. Passengers benefit from local information, news, and entertainment.

Alfi is committing over $1 million per month in advertising and branding space to the businesses who have been hit the hardest by the lockdown and are just now able to open back up to the public. For businesses that qualify, Alfi would encourage a simple message with the business name, the nature of its products or services, and hours of operation.

If you’re a business that needs a helping hand or a Rideshare driver that can help deliver the message, please contact Alfi at 305-407-9353. Alfi has not set an end date for this assistance.