- The strategic appointment of Andreas Misera will drive the growth of its B2B data platform, B2B.IQ
B2B Media Group, Europe’s leading B2B data company, has appointed former Criteo executive Andreas Misera as its VP Product to accelerate the development of its product portfolio for B2B companies, including its data platform, B2B.IQ. The hire of Misera comes at a time of significant business growth for B2B Media Group as more B2B companies and media agencies across the world turn to the company to precisely reach B2B audiences and companies at scale.
By providing B2B user and company targeting and intent data through its B2B.IQ platform, B2B Media Group supports over 500 of B2B companies and media agencies in Europe and the US to achieve their marketing and sales goals. Based on the unique technology and data provided by B2B Media Group, B2B advertisers can run targeted media and lead-generation campaigns that accelerate revenue, build brand awareness and drive customer buying decisions.
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Misera brings more than 20 years’ experience in digital marketing and ad technology to B2B Media Group, having recently led Criteo’s technical and data & analytics operations in Central Europe, Russia/CIS, the Middle East and Africa for seven years. Misera’s role at Criteo was focused on business expansion, new product rollouts and operational success across the regions. Prior to Criteo, he held positions at Adconion and Yahoo.
“We’re honored to have Andreas on board as his expertise on both a product and organizational level will be vital in advancing B2B Media Group’s growth strategy,” said Fabian Jung, CEO of B2B Media Group. “Andreas will focus on further developing our B2B.IQ data platform and the services that are built on top of it like Account-based Marketing, Intent Scoring and Lead & Display solutions. His AI and machine learning background will give us a competitive edge in how we analyze and gather data from more than 500 B2B sources and make it actionable for advertisers around the globe.”
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Misera added: “I’m thrilled to be part of the B2B Media Group and join its vision to fuel every B2B company’s marketing with unique audiences and insights. I’m looking forward to transferring the things I learned in a consumer-oriented environment at Criteo and Adconion to the B2B world and repeat this success for the B2B Media Group.”
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