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Bedrock Analytics Expands Relationship With Nielsen to Bring Data Intelligence to Canadian CPG Manufacturers

Bedrock Is One of the First Companies Within the Nielsen Connect Partner Network to Extend Collaboration to the Canadian Market

Bedrock Analytics, intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced it has expanded its membership within the Nielsen Connect Partner Network to include Canada, thereby providing data-driven insights on the Canadian market to CPG manufacturers. In becoming one of the first companies in the Nielsen Canada Connect Partner Network, Bedrock Analytics now empowers CPG manufacturers with state-of-the-art data visualization tools for Nielsen’s proprietary retail sales data.

“We are excited to expand our relationship with Nielsen and extend our commitment to the Nielsen Connect Partner Network,” said Will Salcido, CEO of Bedrock Analytics. “Data-driven insights will fuel the next stage of growth for the CPG industry, and alliances such as ours with Nielsen are a crucial step towards democratizing data and analytics. With Nielsen’s data and our insights platform, anyone in an organization can access and understand their data in real-time, any time. We have had extraordinary success in the United States and are now expanding to Canada.”

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“We are extremely pleased to continue the expansion of the Connect Partner Network through our efforts in Canada,” said Brett Jones, Global Leader, Connect Partner Network, Nielsen. “Our open ecosystem of trustworthy and innovative partners like Bedrock have made a tremendous impact so far in the United States, and this is an important step towards making that impact more widespread and growing the network globally. “

As a Nielsen Connected Partner, Bedrock gives CPG manufacturers the ability to extract meaningful insights and create clear, compelling sales stories from Nielsen’s extensive data on product sales, category trends, promotional effectiveness, distribution strategies and more. Bedrock’s cloud-based software turns raw data into beautiful, insightful visualizations that highlight positive product performance, uncover areas of potential growth, and identify possible threats before they become real problems.

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The Nielsen Connect Partner Network is the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the CPG industry. Since 2016, the Partner Network has enhanced the business value of nearly 200 unique Nielsen clients by simplifying industry collaboration, offering relevant and accurate results from partners to best align how clients measure their performance.

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