Enables CPG Companies to Seamlessly Integrate Nielsen’s Retail Data with Bedrock’s Analytics Platform to Create Compelling Selling Stories
Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced it has joined the Nielsen Connect Partner Network. As a network partner, Bedrock now offers streamlined access to insights, visualization and reporting to customers who buy CPG data from Nielsen (www.nielsen.com), the global leader in consumer and market data. The partnership provides mutual Nielsen and Bedrock customers with sophisticated data visualization tools purpose-built to easily extract crucial insights designed to help them create compelling sales presentations for their retail partners.
“CPG companies all have access to the same data from syndicators, retailers and other sources, but the overflow of such data makes it both painstaking and time-consuming to extract meaningful insights,” said Will Salcido, CEO of Bedrock Analytics. “By joining the Nielsen Connect Partner Network, we’re giving CPG sales reps, marketers and category managers the tools they need to make compelling, fact-based recommendations to retailers all very quickly and easily. We believe that open and transparent data ecosystems will determine the winners of tomorrow’s CPG industry, and that today’s partnership is an important step in that direction.”
Bedrock is the first modern analytics platform to harmonize data from the entire CPG ecosystem including retailers, syndicated data, and point of sale systems — and automatically surface insights about a CPG product’s sales, competitive trends and overall market opportunities. The Bedrock platform levels the playing field for CPG companies that don’t have endless resources and armies of analysts, by using machine learning algorithms and insight automation tools to distill complex data into what matters most to sales, marketing, analytics and executive teams. The platform synthesizes data from multiple sources to produce convincing sales presentations in seconds, providing bandwidth to category management teams and enabling sales teams to speak in the language that retail buyers expect from their leading suppliers.
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The Nielsen Connect Partner Network is the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. Since launching in 2016, this ecosystem has been instrumental in driving business value for more than 150 unique Nielsen clients by simplifying industry collaboration, providing more relevant and accurate results from partners that better align to the way clients measure their business.
“There is power in partnering up and we’re happy to have Bedrock Analytics onboard within the Nielsen Connect Partner Network,” said Brett Jones, Global Leader, Nielsen Connect Partner Network. “Bedrock’s cloud-based analytics and insights platform helps to bring Nielsen data to life for our CPG customers, empowering brands to build compelling sales stories for retail buyers. Bedrock powered by Nielsen is a win-win for shared CPG clients.”
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